Michelle Hyun Kim is a writer, editor, and curator based in Brooklyn.
Michelle Hyun Kim is a writer, editor, and curator based in Brooklyn.
Creative Copy
(full portfolio available upon request)
BRANDED & SOCIAL COPY
“For Leo Baker, Skateboarding Is All About Memories” | Dropbox
“Trans and Nonbinary People Can Finally Display Their True Name on Their Credit Cards” | Mastercard/Citi
CONTENT MARKETING
“Hallyu and the Korean Wave” | Ceros
TREND & DATA ANALYSIS
How “Slowcore” Blew Up With Gen-Z on TikTok—Thanks to ‘90s Band Duster | How Music Charts
What “My Love Mine All Mine” Means for Mitski | How Music Charts
Blame it on the Bossa: How TikTok Helped Gen Z Rediscover Brazilian Bossa Nova | How Music Charts
What are Anisongs? How Music for Anime Became a Growing Global Sensation | How Music Charts
The Boygenius Effect: How the Supergroup Sparked the “Sad” Folk-Pop TikTok Movement | How Music Charts
How a New Strain of Goth Alt-Pop Evolved on TikTok | How Music Charts
SEO CONTENT
“10 Queer Businesses on Why You Should Shop Small, Slow, and Local” | Them
“21 Quarantine Date Ideas for Friends, Partners, and First Dates” | Them
“Drinking During Self-Quarantine: How Much Is Too Much?” | Them
“12 Astrological Gift Ideas for Each Zodiac Sign” | Them
CREATIVE COPY FOR ARTISTS
I’ve written over 30 artist biographies and album statements for clients like Warner Music Group, Capitol Music Group, Def Jam, Interscope, Island Records, Virgin Music, XL Recordings, and many others. I’m currently commissioning these artist bios, please inquire for samples.